Advertiser Profile: The Edible Event

“With the catering expertise, service experience and culinary wizardry of its founders, The Edible Event is poised to become the next “It” catering service. The faces at this Baton Rouge-based event-planning company might be young, but the core team of Sean Malone, Andy Blouin, Celeste Landry, and Drew England bring a combined sixty-plus years of culinary experience to their new venture. “We approached this concept with the idea that Baton Rouge deserves the same quality of catering in terms of cuisine and service that other major cities have enjoyed for years,” Malone said. “Doing that right requires us to have the best possible people on our team—people like event coordinator Lesley-Anne Francingues—who are capable of fulfilling our clients’ needs with flair, expertise and creativity.”

Credit for The Edible Event’s early success lies in the wealth of culinary experience its team members bring. Malone and Blouin know the local restaurant scene like the back of their hands—they own the Serranos Salsa Company restaurants and Boudreaux and Thibodeaux’s in downtown Baton Rouge. Celeste Landry adds a wealth of event planning expertise, earned during her years working with acclaimed chefs in Louisiana; and Texas, where she developed events for Houston’s Sullivan Group. Add the award-winning cuisine of Chef Drew England, who has headed restaurant kitchens in Colorado, North Carolina and Louisiana, and the Edible Event staff has the flexibility to cater functions with imaginative sophistication. “The exciting aspect of The Edible Event for me is that our structure allows us to rapidly alter our concept from menu to menu and eliminate the trap of becoming pigeonholed,” notes Chef England. “Our experience enables us to bring our clients’ culinary visions to life night after night, constantly adapting to fulfill their wishes.”

These industry colleagues saw an opening for an events company devoted to producing imaginative cuisine paired with exceptional service and, most importantly, a truly personalized dining experience. Clients can craft their event menus using The Edible Event’s range of traditional gourmet catering options, Louisiana culinary favorites, cutting edge haute cuisine, or exquisite boxed corporate lunch specials. “It is very rewarding to utilize new technology as it applies to event structure and menu development to allow for a smooth transition between the client’s wishes and the finished event,” says Landry. It’s this high level of customization that sets The Edible Event apart, filling an important void in a market geared mainly towards basic local fare.

A successful catering and event planning company needs to have the right tools for the job. With a large inventory of original display pieces and serving items, high-end mobile equipment and in-line cooking pieces, the Edible Event focuses on creating occasions with sensational visual and culinary impact. Andy Blouin explains that an incorrect piece of equipment or poorly designed catering facility can have a negative ripple effect on the success of a function. “During years spent designing our own restaurants, and now a new catering space in downtown Baton Rouge, we have the ability to eliminate these problem areas, allowing our guests to experience the event, rather than the actions behind the scene.”

Location is a vital component of any memorable function and the Edible Event’s clients have lots of options: They can choose to host an event at one of the company’s restaurants, at the new catering facility on Baton Rouge’s Third Street (opening May 2012), at a private home, outdoor venue or almost any other location of their choosing. Surrounding it all is the basic commitment to quality that grounds the company’s mission and core beliefs. Of the caterer’s job Malone says, “You need to learn how to master the art of being everything for everybody. It isn’t that hard to be a successful caterer, you just need to listen to people.” Indeed, with a skilled staff, diverse menu offerings blending haute and local cuisine, and the ability to cater events for anywhere from ten to ten thousand people, The Edible Event may have found the right recipe to create dining experiences their clients will remember for a lifetime.

The Edible Event

9151 Interline Ave, Suite 2b,

Baton Rouge, LA 70809

985-438-1119

www.theedibleevent.com
www.facebook.com/theedibleevent?ref=ts