Pictured at the 2024 LTA Louey Travel Awards are (l-r) LTA President/CEO Chris Landry, Country Roads’ Ashley and James Fox-Smith, and Ralph Ney, LTA Chairman and GM of Baton Rouge Hilton/Embassy Suites.
In January, we were honored and humbled when Country Roads magazine was awarded the Victor Profits (Southern Living) Memorial Travel Media Award by the Louisiana Travel Association (LTA). The accolade, which was presented during LTA's Annual Meeting at Harrah's New Orleans on January 16, goes to a media organization that goes the extra mile in providing exceptional value to the state, region, and/or tourism entities through editorial content, online presence, or other forms of partnership.
The award is named in memory of Victor Profits, who was a pioneer in the travel media industry. During the ceremony, Country Roads was acknowledged for its "unwavering commitment to showcasing the unique essence of the region through innovative editorial content, a strong online presence, and meaningful partnerships that extend far beyond traditional advertising."
The St. Francisville contingent at the 2024 LTA Louey Travel Awards
Country Roads’ hometown of St. Francisville was well-represented at this year's Louey Tourism Awards. The St. Francisville Inn took home the Accommodation of the Year award for providing guests with exceptional service and amenities, and Visit St. Francisville received the Louey for Outstanding Convention and Visitors Bureaus/Tourist Commission (CVBs/TCs) of the Year in the budget up to $499,999 category. "We are thrilled to accept the Victor Profits Memorial Travel Media Award," said publisher James Fox-Smith. "This recognition is a testament to the hard work and dedication our team has shown in delivering content that not only informs and entertains, but also contributes to the promotion and growth of the region that we cover. For forty years, it’s been our privilege to cover the area we call home, and we are honored to be acknowledged for our commitment to excellence in travel media."
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